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about Us

Our Mission: FitFit’s mission is to inspire women to love their bodies and be comfortable in their own skin.

About Us:

FitFit is an Austin based company whose bold, high performance active apparel proves you can still have fun and be comfortable while working out. Perfect for yoga, barre,spin, running, Pilates and more, the stylish, versatile leggings can seamlessly take you from the gym to happy hour. FitFit wants all women to be able to express themselves through bold patterns and vibrant colors, without having to compromise comfort and quality. Setting itself apart from other fitness clothing, FitFit apparel is stretch and fade-resistant in addition to being breathable and fast-drying – an essential quality when it comes to active apparel. Aptly suited for the creative and free-spirited nature of all types of fitness lovers, FitFit offers limited edition designs in unique bold patterns, and high quality materials.

Meet the Team 


JOY TORRES - Founder

At the beginning of Joy’s journey as a yoga instructor in Spring 2011, she was teaching yoga at heated studios and needed lightweight pants that would allow her to move freely, that were also flattering, breathable and fast-drying. She wanted to create not only a yoga pant company, but something bigger - something with purpose that was designed with integrity and passion. Joy had a vision to inspire others through her creativity. The dream was big and the idea was simple; create a product so wearable and comfortable that you felt as if you were wearing a second skin. Thus, FitFit was born in 2013.  Joy loves to travel, design, and listen to live music.





GUI TORRES - Logistics 

A Brazilian native who has spent the past 12 years in the USA teaching the art of Capoeira.  An Afro-Brazilian Martial art in dance form.  Gui has extensive background teaching both children and adults.  Throughout his journey he has had the opportunity to share his passion all over the US as well internationally including China, Canada and more.  In 2013 he embarked on an exciting journey moving to Austin, TX with his partner in crime, Joy Torres, to bring FitFit to life.

Everyone needs a little Joy in their life - click here for Talk time with Joy!

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